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Assembly Movement
Year
2025
Role
Project Coordinator and Junior Designer
Project type
Rebrand
CASE STUDY:
Assembly Movement, a Toronto based Pilates studio, came to Design of Brand to rebrand their visual identity system to more 'grown'. Their clientele is primarily adults - specifically women - yet their brand read that it was for a younger crowd. We wanted the new identity system to feel more mature, timeless, and gender neutral.
At the beginning of this project, I completed a competitive analysis audit and created their strategy deck. Once we had our initial ideas, I helped in creating the design development deck. Following this, I took on a greater designer role, picking out the final colour palette. Throughout the project I created mock-ups to include in design decks, and finalized all client facing material. I also became more hands on with the client, personally reaching out to them to finalize details. Once the client was satisfied with our design, I put together their brand guide and exported all of their final assets.
